Across social platforms, my team and I created content that met best practices and performed with exceptional results (garnering 82M dollars from organic content alone). From working with famous pet influencers to promoting a ridiculous contest, to giving Shaq a stage to be his larger-than-life self, to staying relevant and connecting with fans on a hype-generating Twitter reply, my team and I have engaged with our consumers without losing the brand in the process. Although we were small (5 content creators, 1 video editor, and 2 copywriters) we were mighty — taking on the content creation of 14 of The Hershey Company’s biggest brands.

My Role: Strategy, Art Direction & Production