Across social platforms, I’ve created content that meets best practices and performs with exceptional results. From working with famous pet influencers to promote a ridiculous contest, to giving Shaq a stage to be his goofy, larger-than-life self, to staying relevant and connecting with fans on a hype-generating Twitter reply, my team and I have stay engaged with our consumers without losing the brand in the process.

My Role: Concept, Art Direction & Execution