Tired of “Please Take One” signs on Halloween night? I helped Kit Kat to come up with a Never-Ending Kit Kat Trick-or-Treat Bowl that invited kids to take as much candy as they want—handfuls at a time. The idea garnered over 1.7 billion earned media impressions across online, social and broadcast with appearances in Salem, NYC, Pittsburgh, and on the Late Late Show.

My Role: Concept & Art Direction