Hi! I’m Amanda

Yes, Amanda is my first name. Even if my last name tries to convince you otherwise. At the end of the day, the only thing I respond to is good design. I create brand campaigns that are visually magnetic and strategically sound. Creative that is built to connect, scroll, stop, and perform. I’m a hands-on Creative Director with a deep love for concepting, designing, and obsessing over the details.

If it’s bold, smart, and well-executed, I’m probably behind it.

EXPERIENCE

Creative Director / Social Media Director with senior experience leading multi-channel creative strategy, content production, and brand storytelling across consumer and healthcare brands; highlighted outcomes include $82M in organic social revenue, 4.8M+ YouTube views, and FDA-compliant messaging.

The Hershey Company
Content Studio Lead | 2025 - Present

  • Led designers, content creators, copywriters, and specialists across multimedia and visual content for multiple channels, connecting creative output to campaign performance and business results.

  • Partnered with cross-functional leaders to align on strategy. Provided insights & inspiration to inform the creative.

  • Spearheaded AI integration into workflows.

  • Delivered measurable business impact:

    • $82M in revenue from organic social. 

    • Shaq-a-licious launch exceeded projections by 50%.

    • Social campaigns that consistently achieved “Excellent” performance scores from Google Ads, CreativeX, and Kantar LINK.

In-House Creative Manager | 2022 - 2025

  • Directed full-funnel creative strategy across broadcast, digital, social, in-store, experiential, and earned media, leading teams and production partners to deliver brand-aligned campaigns on time and to standard.

  • Directed large-scale photo & video production, collaborating with photographers, stylists, & set teams to ensure high-quality multimedia assets.

  • Oversaw campaign lifecycle: ideation, design, production, & post launch optimization, ensuring adherence to timelines, budgets, & creative standards.

  • Applied performance marketing analytics to optimize creative concepts, increasing audience engagement and campaign effectiveness.

  • Mentored junior creatives, establishing creative standards & strong processes to foster collaboration, growth, and efficiency.

  • Delivered measurable business impact:

    • Reese’s Instadropper campaign drove 4.8M+ YouTube views, 61% video completion rate, and ranked “Best in Class” per Google benchmarks.

    • Kit Kat Santas launch: achieved 95% sell-through, positioning Kit Kat as a top 5 growth franchise for the season.

    • Dot’s Pretzels campaign grew brand to #1 in category, 2x market share in three years.

In-House Sr. Associate Creative | 2021 - 2022
Brands: Hershey’s Reese’s, Kit Kat, Twizzlers, Jolly Ranchers, Zero Sugar, & Seasons

In-House Associate Creative | 2018 - 2021
Brands: Cadbury, Almond Joy & Mounds, Heath, Rolo, York, Internal Communications


Aventria Health Group
Sr. Art Director | 2018

  • Led creative development and brand storytelling for healthcare clients, emphasizing message clarity, regulatory discipline, and cross-functional coordination.

  • Directed cross-functional teams on integrated print, digital, and video campaigns, ensuring brand consistency, FDA compliance, and clear messaging for both B2B and B2C audiences.

  • Guided junior creatives & freelancers to adhere to brand guidelines

Art Director | 2016 - 2018

  • Developed brand systems and visual identities that improved recognition and message clarity.

  • Translated complex pharmaceutical messaging into clear, compelling visual storytelling.

Graphic Designer | 2014 - 2016
Brands: Walgreens, Novartis, Otsuka, Janssen

The University of the Arts
Adjunct Faculty | 2010 - 2014

  • Developed and taught undergraduate, graduate, and continuing education courses in brand identity, visual design principles, and digital tools, showing transferable leadership in curriculum and content development.

  • Designed a modern curriculum that merged traditional design fundamentals with emerging trends in media, motion, and storytelling.

  • Introduced comprehensive, innovative design courses that incorporated both classic and contemporary design practices.

  • Mentored & supported students through coaching and constructive feedback.

SKILLS

Professional | Creative Leadership • Agency Management • Team Building & Mentorship • Creative Operations • Cross-Functional Leadership • Creative Effectiveness • Production Oversight • Brand Storytelling • Pitch Leadership • Creative Optimization • Brand Strategy • Social/Content Strategy • Design Leadership • 360 Campaign Development • Brand Identity Systems

Ai & Creative Tools | Adobe Firefly & Creative Suite • Flora • Google Nano Banana • Microsoft Co-pilot • Suno • Canva • CapCut

AWARDS

Cannes Presence | Facebook Stores Xperience

Shorty Awards Finalist | Reese’s Instadropper

Art & Change Grant | The Leeway Foundation

Presidential Artworks Poster Competition | Organizing for Action

Eugene Feldman Printmaking Grant | The University of the Arts

EDUCATION

Master of Fine Arts
The University of the Arts | Philadelphia, PA

Bachelor of Fine Arts
Houghton College | Houghton, NY